IWC LAUNCHED NEW WINE COMPETITION EXCLUSIVELY FOR CHINA
By Susan Lewis
Britain’s William Reed Business Media, organiser of the International Wine Challenge (IWC), has launched a new wine competition exclusively for the Chinese wine trade. Entry for the inaugural competition is now open and will end 1 May. Judging will take place from 3 to 8 June in Shanghai.
Named IWC China, this event is jointly organised by William Reed, Shanghai Waigaoqiao International Wine Trading Center, Pudong Branch of China International Trade Promotion Council and the Pudong International Chamber of Commerce.
It is claimed to be the only international competition and accreditation awards of its kind to be held in mainland China.
The competition will employ the same judging criteria as the London-based IWC. Each wine entered will be tasted up to 12 times by qualified judges to ensure that the result is universally agreed, with a judging process spanning multiple days.
IWC China is only open to wineries in China, producers exporting to China, and those looking for distribution in China.
The majority of judges will be from China or based in Asia. The judges will be assessing wines from the perspective of a local palate, as well as ensuring an internationally recognised standard of quality.
Co-chairs of the event include Yang Lu, China’s only Master Sommelier and Group Director of Wine for Shangri-La Hotels and Resorts, and Kenichi Ohashi, a Master of Wine and a leading Japanese wine and sake distributor in Tokyo and Chairman of IWC Sake.
IWC event director Chris Ashton, said: “This is a really exciting venture for the IWC. We are replicating what we do in London in Shanghai. It’s the same thorough process and integrity, but the results and subsequent PR message will be delivered internally to the 60+ million regular wine buyers in China. Our website, results, search engines, certificates and medals are all in Chinese, making recognition easy for award-winning wines,”
“We have found many talented Chinese wine experts to help us with the judging process and hope they will develop with our judging process in the years to follow.”
The inaugural IWC China Awards dinner will take place on 6 September and the IWC China trade tasting of award-winning wines will be held the following day.
(the writer can be contacted at: SusanLewis@thewinechronicle.com)
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