NEWS
BORDEAUX’S CITÉ DU VIN PLANS TO OPEN SISTER MUSEUM IN BEIJING
By Tony Zhu
6-2-2020
Source: Foundation for Wine Cultures and Civilizations
Bordeaux's wine museum Cité du Vin is planning to open a sister museum in Beijing next year, the Wine Spectator has reported. Modeled on the Bordeaux museum, the project is estimated to cost USD66.5 million.
The new museum will be located 25 miles Southwest of Central Beijing in the Zhong Pu Hui Wine Village in Fangshan District. The area is also known for the site where "Peking Man" Homo erectus fossils were discovered in 1910s.
The architectural design echoes a cubist interpretation of St. Emilion's skyline, it will cover an area of 194,000 sq foot.
“Wine is part of our world heritage, our mission is to share this great history with Chinese visitors," Sylvie Cazes, president of the Foundation for Wine Cultures and Civilizations which manages Cité du Vin, was quoted by Wine Spectator as saying.
The museum will be built in partnership with Chinese businessman Tang Weixang, who is president and founder of the Zhong Pu Hui Wine Village and an inflight duty-free shopping entrepreneur.
“China and France share a particular affection for gastronomy and the conviviality that comes with it," said Tang who was awarded the Chevalier of the Légion d'Honneur in 2015 for his long commitment in promoting French culture.
The permanent exhibition of the museum will build on the model of Cité du Vin, but with additions designed for Chinese visitors.
Immersive exhibitions will be laid out around five themes: What Is Wine; Wine Around the World; the History and Civilization of Wine; Wine and the Senses and Lifestyle and Wine.
It was said that the museum has won backing from the Chinese government which has provided supports including funding to the project.
(the writer can be contacted at: info@thewinechronicle.com)
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