The French organiser of Vinexpo wine exhibition will hold its first Shanghai show in May 2019. This new biennial exhibition will bring Vinexpo to China every year, to be held alternately in Hong Kong and Shanghai.
The new biennial Vinexpo Shanghai exhibition reflects the remarkable growth of wine consumption in China, which is set to increase to USD 23bn by 2021 making China the second most valuable market after the USA.
“For 37 years, the Vinexpo brand has raised the profile of the wine and spirits sector around the world, becoming the sector’s international partner. Vinexpo Shanghai will complement our successful Hong Kong exhibition and take us a step further in penetrating deeper into the Chinese market”, said Christophe Navarre, President of the Vinexpo Supervisory Board.
Vinexpo Shanghai will be dedicated to local Chinese buyers who will find opportunities to expand their portfolios through a programme of business meetings, tastings and masterclasses.
The Vinexpo organsier has 20 years of experience in the Asia Pacific. It aims at providing development solutions for its clients in the region. It will continue its recent Chinese e-commerce partnership with Asia’s most successful e-retailer Alibaba.
“Our first collaboration with Vinexpo on Tmall Wine’s New Retail to showcase some of the future ideas on Tmall concept of Future Bars in Hong Kong was a great success. We will continue to work together with Vinexpo to promote Tmall Wine New Retail Concept globally. So, it was an obvious decision for us that Vinexpo is the best partner for this and we are thrilled to join Vinexpo on their newest project in Shanghai,” said Betty Cheng, Director of Alcohol, Tmall Alibaba.
The first Vinexpo Shanghai show will take place from 23 to 25 October 2019 at the Shanghai World Expo Exhibition & Convention Center.
(the writer can be contacted at: SLawMathews@thewinechronicle.com)