KOREA’S LG TO LAUNCH A CAPSULE-BASED HOME CRAFT BEER MACHINE CALLED HOMEBREW
By Susan Lewis
South Korean electronics firm LG will next month launch a capsule-based brewing machine that can make 5 litres of beer in two weeks.
Called the LG HomeBrew, the machine uses disposable capsules that contain malt, yeast, hop oil and flavouring. Consumers just have to insert the capsule and press a button, the machine will ferment, carbonate and age the beer for you.
The process is fully automated and comes with an app that tracks the brew's status. The company said the machine uses a fermentation algorithm to help optimise temperature and pressure to guarantee brewing success.
According to the company, this product targets beer lovers who wanted to do home brewing but had been deterred by the relatively high entry barrier, indicating a reasonable price point for LG HomeBrew. However, LG has not yet released a price for the machine as well as the capsules.
The machine is able to produce different styles of beer, with varieties including American IPA, American Pale Ale, English Stout, Belgian-style Witbier and Czech Pilsner. Up to five litres are made with each brew,
LG is planning to unveil it at January's CES 2019 consumer-electronics exhibition in Las Vegas.
LG HomeBrew is not the first capsule-based home brewing machine available to consumers. Last month, Keurig Dr Pepper and Anheuser-Busch InBev launched the pod-based Drinkworks Home Bar, which makes both beer and cocktails.
Pernod Ricard is planning to launch its own home cocktail machine, Opn, early next year. Opn is internet-connected, it allows consumers to use book-like refillable capsules to make cocktails at home.
(The writer can be contacted at: SusanLewis@thewinechronicle.com)