FIRST UNESCO WINE CULTURE CONFERENCE TO BE HELD IN HONG KONG IN JUNE 2019
By David Ma
The first International Conference on Wine Markets and Cultures of Consumption will be held in Hong Kong from 2 to 5 June 2019.
The conference is jointly organised by the UNESCO Chair “Culture and Wine Traditions” of the University of Burgundy and the School of Hotel and Tourism Management of Hong Kong Polytechnic University.
It aims at providing a platform for wine industry practitioners, policy makers, academics, critics, journalists and students to exchange views and discuss current issues in the global wine trade.
Special attention will be put on the sales and marketing of wines and the culture of consumption in the Asian region in particular China.
Conference agenda will specifically look into the sales and wine consumption culture of China, a country which has seen exponential growth in fine wine transactions and purchases.
Four sessions of discussion will be featured, namely “The wine trade: spaces, flows, actors and territories”, “The organisation of markets, regulations and the quality of wines”, “Consumers & social and cultural wine practices” and “Patterns and the influencing factors of evolution in wine taste and reputation”.
The organisers have called for submission of papers before 31 January 2019.
Twelve international academics from USA, France, Italy, Hong Kong and Fiji form the scientific committee to provide academic opinions and support.
The UNESCO Chair “Culture and Wine Traditions”, currently held by University of Burgundy, is an international network of partners from several dozen countries. Its aim is to conduct multidisciplinary and comparative researches in vine cultivation, wine making and consumption cultures.
(the writer can be contacted at: DavidMa@thewinechronicle.com)
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