THIS RUSSIAN SPARKLING PRODUCER PLANS TO PRODUCE CHARMAT IN CHINA
By Siulan Law Mathews DipWSET
One of Russia’s top sparkling wine producers, Abrau-Durso, is planning to expand production into China, thinking that just exporting is not good enough.
Abrau-Durso’s owner, Boris Titov, said in the “Heroes of Russian business” forum held earlier in Russia that he had been working hard to expand production into China.
“We keep on working with our Chinese partners. Now, though, we believe not only to export more, but also produce directly there, in China. For instance, we can start with production of our well known Charmat (tank method sparkling wine),” Titov said.
Against the backdrop of economic sanctions on Russia by western countries, Titov complained that their plans to expand in western markets have yielded very minimal results.
“Our presence in foreign markets is rather limited. Even though we sell our products through partners in London, the United States, Israel and some European countries, 95% of our activity is still in Russia,” Titov added.
Abrau-Durso is one of Russia’s most famous sparkling wine producer, more than 33 million bottles of wines were sold last year.
The winery is located on the shores of lake Abrau, a short distance west of Novorossiysk on Russia’s Black Sea coast, in the Krasnodar Krai region.
The winery can be dated back to 1870. It started making Champagne style traditional method sparkling wines in 1896 with the help of a team of French specialists.
Now the winery is managed as the State Unitary Enterprise Abrau Durso, with shares held jointly by a group of companies headed by Titov, holding 58% stake, and the Russian government.
(The writer can be contacted at: SLawMathews@thewinechronicle.com)