BURGUNDY EXPORTS TOPPED €1BILLION, CHINA MARKET UP 40.2%
By Susan Lewis
Burgundy exports topped €1 billion for the first time in the year ending September 2019, China is a stellar growth market with increase of 40.2% by volume and 29.6% by value.
The country still only accounts for 3% of total exports (both by value and by volume), but this growth confirms its place among the 10 leading export markets.
According to the Bureau Interprofessionnel des Vins de Bourgogne (BIVB), exports of Burgundy wines rose in the period by 6.5% in volume compared to the previous year, and by nearly 9.8% in value with a total of 88.1 million bottles worth €1bn were shipped.
The Greater China region - including Mainland China, Hong Kong and Taiwan - now accounts for 12% by value and 5% by volume of Burgundy exports.
The Hong Kong market, despite having faced months of social unrest since June, has seen Burgundy exports increased 12.9% by value in the period. Hong Kong is dominated by premier and grand cru Burgundy wines making it a distinct high-value market.
The Taiwan market, however, has seen a small decline in volume in shipments in the period.
Elsewhere in Asia, Japan remained the third biggest export market for Burgundy wines. Export value to Japan was up by an encouraging 11.7% while export volume was just stable.
The USA remained Burgundy’s leading export market in the period, export volume recorded a 6.1% increase.
However, it is noted that the growth momentum in the US market could be halted by the trade disputes between the European Union and USA which has slapped punitive tariffs on EU wines as retaliation.
(the writer can be contacted at: email@example.com)
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