NEWS
SCOTCH WHISKY AWARDED G.I. STATUS BY CAMBODIA AFTER CHAMPAGNE
By Staff Reporter
17-12-2019
Scotch Whisky has been awarded Geographical Indication (GI) status by Cambodia, the category is the second foreign product after Champagne to have earned GI status in the country.
Cambodia’s Minister of Commerce, Pan Sorasak, called on more foreign products to apply for GI status during the ceremony to award the status to Scotch Whisky.
“We called on producers of other foreign GI products selling in Cambodia to follow suit and seek a certificate to protect their GI status as Cambodia is also a member of the World Intellectual Property Organisation,” he said.
A GI status acts a protection or trademark for a product made in a particular region. It protects and enhances the reputation of a product, whose sales usually go up after they are accorded such status.
According to the Scotch Whisky Association (SWA), Cambodia is now one of over 100 other countries which have officially recognised Scotch as a Scottish product, produced according to traditional methods, and deserving of special protection.
Lindesay Low, Deputy Director for Legal Affairs at the SWA, said: “Southeast Asia is a market for Scotch Whisky that has seen strong growth in recent years, with huge potential to continue as knowledge increases around Scotland’s national drink.”
“Securing GI protection is a significant milestone in ensuring that consumers know they are drinking authentic Scotch Whisky,” he added.
Tina Redshaw, UK Ambassador to Cambodia, said: “GIs are a vital signifier of quality and reputation of a product and its country of origin. This announcement in Cambodia is an important step in creating a better environment for business through recognition of Scotch Whisky’s provenance.”
(the writer can be contacted at: info@thewinechronicle.com)
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