JAPAN’S BEER SALES INCREASED IN FEBRUARY AMID SPREAD OF COVID-19
By Siulan Law Mathews DipWSET
Credit: David Mathews
Japan's major beer makers said their sales increased year-on-year in February, as more people are drinking at home due to the COVID-19 outbreak, national broadcaster NHK has reported .
The report said Kirin Brewery’s sales of beer and beer-like beverages rose 3 percent in February. Sapporo reported an increase of 2 percent while Asahi’s sales value rose by 4 percent .
However, on-trade beer sales have fallen in the period as “social distancing” has substantially reduced visits to restaurants and bars.
The reports said these major beers manufacturers will focus on selling canned beer for the time being as further decline in on-trade sales is expected in the near future.
As of yesterday, the number of COVID-19 infections reported in Japan topped 1,500, including about 700 cases from the Diamond Princess cruise ship that was quarantined near Tokyo.
The Japanese government has taken steps including asking people to practise social distancing, avoid mass gatherings and implementing travel restrictions.
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