WINES SELLING WELL IN WOMEN’S DAY E-COMMERCE CAMPAIGN AMID LOCKDOWN IN CHINA
By Tony Zhu
Chinese e-commerce giant Alibaba’s domestic Tmall platform has sold 120,000 bottles of dry wines during International Women’s Day promotion campaign which took place from 5 to 8 March when the country was still in lockdown.
According to a report released recently by Tmall, another 15,000 bottles of dessert wines were also sold.
Among the dry wines sold, it was said 79% were red, 21% were white, average price is RMB87 (USD12.4) per bottle.
The report also said 65% of the shoppers ordered wines with a price tag below RMB100 per bottle.
Dubbed “New Consumers’ Trends in the Warm Spring Season”, the Tmall report said Chinese consumers have not given up shopping despite being stranded at home because of the COVID-19 lockdown.
It said the most popular product line was beauty products. Among them imported branded electric shavers for women were particularly sought after. Orders for those was said to have increased by 1140% compared to last year.
Interestingly, cosmetics for men also did well, sales of these products saw an increase of 200% over the same period last year.
(the writer can be contacted at: firstname.lastname@example.org)
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