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PERNOD RICARD AND BEAM SUNTORY HELP INDIA AND SPAIN BOOST MEDICAL FACILITIES

By Siulan Law Mathews DipWSET

6-4-2020



Credit: Natanael Melchor/Unsplash

French-owned drinks giant Pernod Ricard and Japanese-owned Beam Suntory have pledged donations to boost healthcare facilities in India and Spain to fight the COVID-19 pandemic.

Pernod Ricard - owner of brands including Martell, Absolute, Jameson and The Glenlivet - has pledged Rs 150million (USD 2m) to boost healthcare facilities across India.

The drinks giant will support more than 45 Swiss-made ventilators and 100 ICU beds in the states of Uttar Pradesh, Haryana, Bengal, Delhi, Rajasthan, Maharashtra and Jharkhand. More ventilators and ICU beds will be set up in other states at a later stage.

It will also provide hand sanitizers, masks and personal protective equipment to essential workers including truck drivers, law enforcers and medical staffs who continue to work during the national lockdown.

“We believe that urgent emergency resources need to be deployed to fight the COVID-19 crisis,” said Thibaut Cuny, managing director at Pernod Ricard India.

“We are committed to fill the demand-supply gap for critical care equipment like respiratory systems, ventilators, increase quantity of ICU beds, at the state government ICUs, and be prepared to serve and save critical cases.”

Meanwhile, Japanese-owned Beam Suntory – owner of brands including Jim Beam, Yamazaki, Hakushu and Laphroaig – together with its Spanish distribution partner Maxxium Spain, have pledged €240,000 (USD259,200) to support hospitals and nursing homes in Madrid and Segovia in Spain to fight the pandemic.

Beam Suntory will donate €200,000 to a fund established by La Comunidad de Madrid. Its local distributor Maxxium Spain has donated an additional €35,000 to the fund, which will provide resources and support to the hospitals and health services in Madrid and the surrounding area.

Separately, Beam Suntory’s Segovia distillery has also made a €5,000 donation to the Segovia Business Association to acquire protective equipments for local hospitals.

Beam Suntory has also started producing hand sanitisers in its Segovia distillery which has offered the use of its facilities to the Spanish government.

Beam Suntory international president Pryce Greenow said: “Beam Suntory is determined to do whatever we can to support our communities and help contain the spread of the Covid-19 virus. Spain is one of the worst-hit countries in Europe, and these efforts are deeply personal for us.

“Beam Suntory’s international business is headquartered in Madrid, as is Maxxium Spain, and together we have more than 600 employees based in Madrid, Segovia, and across the country.”

(the writer can be contacted at: info@thewinechronicle.com)

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