Spain’s Zamora Company, which owns the Ramon Bilbao and Licor 43 brands, has made its first foray into the Chinese market after purchasing a majority stake in Shanghai-based wine and spirits distributor Tintafina.
The joint venture will see Tintafina take on distribution of Zamora’s wine and spirits portfolio, including Licor 43, Lolea sangria and Ramón Bilbao wines, with immediate effect. Terms of the deal were not disclosed.
The family-owned Spanish firm will now have three out of five places on Tintafina’s management board, and will work together to build its brands across all channels in China.
Victor ten Wode, emerging markets region director at Zamora Company said: “We excited about this opportunity – a more direct presence in the market allows us to invest in our brands more than before.
“This decision is a clear execution of our company’s strategy to reinforce and continuously improve our routes to markets.
“We will strengthen our relationship with existing distribution partners and we will also enter channels we haven’t been represented in before.
“We will continue to accelerate the growth of Ramón Bilbao, and see a bright future for Lolea and our premium spirit portfolio in China,” said Victor ten Wode, Region Director- Emerging Markets at Zamora Company.
Thomas de Wangen, Managing Director and Founding Partner of Tintafina added: “The combination of Zamora Company’s prestige brands, and the team’s local knowledge and passion will build new opportunities for the entire portfolio in the complex and exciting Chinese market.”
Earlier this month, Licor 43 launched a new line of products that contains coffee from the Canary Islands.