END OF FRANCE’S DOMINANCE, AUSTRALIA IS NOW BIGGEST WINE EXPORTER TO CHINA
By Siulan Law Mathews DipWSET
Australia has overtaken France to become the biggest wine exporter to China both by value and by volume in the first four months of this year, according to figures released by the China Association for Imports and Export of Wine Spirits (CAWS).
Australia has shipped USD277.5m worth of wines to China during this period, representing 34.1% of market share. While France’s export is worth USD234m, that is a 28.8% of market share and a 5.3 percent point gap with Australia.
By volume, Australia shipped 51.09m liters of wines to China in the period, while France shipped 44.7m liters, that is 6.39m liters less than Australia.
Both countries have to face a very tough market in China where wine import slumped 20.56% by volume to 202.48 m liters in the first four months of this year, by value it shrunk by 21.14% to USD812m.
Australian producers, however, have benefited from the free trade agreement between China and Australia allowing them to export wines to China with zero tariffs.
The decline in French wines' performance, therefore, was proved to be more daunting in the face of a tough market in China.
French wine export to China dropped 31.03% by volume and 37.37% by value in the first four months of 2019.
While Australian producers saw a much milder decline of 21.3% in export volume to China and a decrease of 4.78% in value.
CAWS’ data showed that France still topped the China league table in 2018 having exported USD1.058b worth of wines to the country, representing a market share of 39.7%.
Australia was in second place having exported USD723.25m worth of wines to China, which was a market share of 27.1%.
(the writer can be contacted at: SLawMathews@thewinechronicle.com)
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