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WINE AUSTRALIA CALLED OFF 2020 CHINA ROADSHOW

By Tony Zhu

29-6-2020



Credit: Joey Csunyo/Unsplash

Wine Australia has cancelled its 2020 China roadshow amid trade tension between the two countries and travel restrictions due to COVID-19 pandemic, the next China roadshow is scheduled to be held in May 2021.

The annual event was initially planned to take place in May this year, it was rescheduled to September due to the COVID-19 pandemic. Wine Australia eventually called it off citing “international travel restrictions and quarantine requirements”.

The annual China Roadshow is the biggest international promotion event undertaken by Wine Australia. Tasting events were supposed to take place in Nanjing, Qingdao, Xiamen and Guangzhou.

China is Australia’s top trade partner and is Australian wines’ biggest export market.

Australia’s wine producers are worried that their industry will be caught by the trade tension unfolding between China and Australian over Australian Prime Minister Scott Morrison’s earlier call for an investigation on China on the origin of the coronavirus.

Last month, China slapped a punitive 80% tariffs on barley imports from Australia, it then banned beef imports from four large Australian abattoirs citing improper food labelling.

Two weeks ago, the Chinese government warned citizens about travelling and studying in Australia, saying that there is an increase in racist incidents against Asians amid COVID-19 pandemic.

(the writer can be contacted at: info@thewinechronicle.com)

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