12-7-2018
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Three days to go before World Cup final, China’s top baijiu brand Kweichow Moutai issued a statement to deny that the company had released limited edition bottles to commemorate the 2018 FIFA World Cup Russia. The liquor manufacturer, which is the world’s biggest wine and spirit company by market capitalization, issued the statement in response to adverts of such commemorative edition by some online wine merchants. Kweichow Mountai “solemnly declared” in the statement that “they have nothing to do with the so called 2018 FIFA World Cup Russia Commemorative Liquor”. The company said “they never supervised or authorized the sale of any such liquor product”. The statement also said these products seriously infringed Kweichow Moutai’s reputation and the interests of the consumers. It said the company “reserves the right to take legal action on the related parties”. The adverts of these fake commemorative liquor said that the number of bottles released was limited to 2018. It said each bottle has a serial number, bottle 0001 is being kept by the Russian Embassy in Beijing and 0002 is under the custody of the World Boxing Council as part of their collection. The advert also said the liquor used in this special edition is made from top grade ingredients sourced from the best parcels in Guizhou province, where the liquor is produced. It also said the liquor had undergone three rounds of expert tastings and had achieved an unprecedented high score of 95.8 points. Kweichow Moutai is a grain-based colourless spirit that is technically a vodka yet with a lot characters. Current land controls in the Guizhou province means that the company can only produce a maximum of 60,000 metric tons of this liquor annually leading to very high bottle price.
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