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CHINA CONTINUES TO TOP USA AS CHILEAN WINES’ BIGGEST EXPORT MARKET

By Siulan Law Mathews DipWSET

30-8-2018




China continues to be Chilean wines’ biggest export market in the first half of this year achieving sales value of USD124.2 million, according to an update issued by Chile’s wine trade body Vinos de Chile.

In second place is United States with export value at USD75.5 million, followed by the United Kingdom at USD69.3 million.

Vinos de Chile highlighted in the update that they have seen dynamic growths in the Chinese and Brazilian markets, which resulted in an increase of 4.77 percent in the value of bottled wine exports in the first six months of this year, compared to the same period of 2017.

The average price of bottled wine grew 5.33 percent to USD28.8 per 12-bottle case.

In the last quarter of 2017 and the first quarter of 2018, shipments of bottled wine grew 3.39 percent in volume to 57 million cases and 7.04 percent in value to USD639 million.

Chile’s wine exports used to be dominated by cheap bulk wines, but that is changing since the wine industry there adopted the strategy of premiumisation in recent years.

The country has stepped up promotion of higher priced wines which are always exported in the form of bottled wines.

(the writer can be contacted at: SLawMathews@thewinechronicle.com)

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