INAUGURAL VINEXPO SHANGHAI 87% SUBSCRIBED SO FAR
By David Ma
Despite that China’s wine imports are in decline, the inaugural Vinexpo Shanghai, scheduled to be held from 23 to 25 October, is shaping up well with occupancy rate reaching 87% so far, according to Vinexpo’s new managing director, Rodolphe Lameyse.
Though scheduled to be held close to Prowine China which will be held from 12 to 14 November in Shanghai, exhibitor registration to the first ever Vinexpo Shanghai has been satisfactory.
While exhibitors number continues to rise, the organiser was reported to be considering to increase the exhibition area.
Confirmed exhibitors include major international brands like Michel Chapoutier, E&J Gallo, China Great Wall Wine and Concha Y Toro.
“We are almost full. That’s pretty positive as you shouldn't exit the Chinese market when the going gets tough. Quite the opposite, otherwise you may never be able to come back,” stressed Lameyse, who believes that given the size of the Asian continent, companies need to attend several exhibitions in the region.
“It is important to understand that there are different business hubs in Asia. Hong Kong allows you to work in Southeast Asia and Shanghai part of mainland China.”
“China is huge, we could have a show in every third tier city!” said Lameyse.
The new Vinexpo managing director said that he did not have plans to create new exhibitions at the moment, but emphasised that he is prepared to go beyond his comfort zone and explore new opportunities.
(the writer can be contacted at: DavidMa@thewinechronicle.com)
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