DIAGEO CHINA UNVEILED RMB8M FUND TO HELP CHINESE PUBS TO RECOVER
By Siulan Law Mathews DipWSET
Credit: Lisheng Chang/Unsplash
Global beer and spirits giant Diageo announced a RMB 8million (USD1.14m) fund in China as part of its “Raising the Bar” global effort to support pubs and restaurants to welcome customers back and recover following the COVID-19 pandemic.
The Chinese fund will benefit more than 500 pubs and restaurants in six Chinese cities namely Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Xiamen.
Restaurant and pub owners in these six cities can apply for supports in making their premises safe for customers to return. They can also apply for supports in organising community events and professional training.
Diageo announced its “Raising the Bar” global effort last month. It said in a statement that the effort will provide USD 100m to support the recovery of major hospitality centres, including New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond.
It said the programme was designed following a global survey of bar owners to identify what they need to reopen after lockdown.
Their top priorities include hygiene measures, digital support and practical equipment to transform how their outlets will work.
The company said the fund will provide targeted support to help pay for the physical equipment needed for outlets to re-open.
In the UK, for example, the fund provides high-quality permanent sanitiser dispense units, medical grade hand sanitiser, masks and gloves.
It also helped pubs and bars to improve online reservations, cashless payment systems and purchase outdoor equipments.
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