NEWS
KOREAN WOMEN DROVE 7-ELEVEN WINE SALES UP 33%, ONE BOUGHT CHATEAU MARGAUX FOR USD1,400
By Susan Lewis
24-7-2020
Source: Korea Seven
Korean women drove 7-Eleven wine sales up one-third with one of them splashing out Won1.69million (USD1,400) on a bottle of Chateau Margaux, according to Korea Bizwire.
Korean convenience stores made headlines earlier by including expensive collection grade fine wines in their portfolios.
Quoting data from Korean 7-Eleven, which is part of the Lotte group, Korea Bizwire said women wine lovers stole the show in the convenience store chain’s wine sales this year.
It said women wine lovers, particularly those in their 30s and 40s, accounted for 55.9 percent of the chain’s overall wine sales so far this year, surpassing that from men.
Korean women’s robust wine demands, the report said, have driven 7-Eleven stores’ wine sales up 32.3 percent compared to a year earlier.
The chain saw wine sales shoot up by 60.3 percent since launching a wine order mobile app in mid-April, many of the app users are women wine lovers.
The app’s data revealed that female customers in their 40s accounted for the highest share at 22.3 percent in wine sales in the period, followed by women in their 30s at 18.2 percent.
Among the female customers in their 40s, one purchased a bottle of Won1.69m Chateau Margaux which is normally only available in fine wine shops.
By region, Seoul accounted for the largest share of 7-Eleven’s wine sales in the period at 39.5 percent. The nation’s metropolitan areas accounted for 66 percent of the wine sales on aggregate.
In Seoul itself, Gangnam District had the largest share of the market at 15.4 percent, followed by Jung District at 12 percent and Gwangjin District at 9.7 percent.
(the writer can be contacted at: info@thewinechronicle.com)
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