VINEXPO SHANGHAI CONFIRMED FOR OCTOBER 2020 WITH OPTIONS OF DIGITAL ATTENDANCE
By Tony Zhu
The second Vinexpo Shanghai has been confirmed for 21 to 23 October 2020 with digital arrangements to allow global wine producers to present their products to Chinese buyers online.
The French organiser Vinexpo said this year’s Shanghai show will broaden its range of services by adding a digital solution to present wines by producers who are unable to travel to Shanghai in a dedicated area called ‘T@sting’.
Vinexpo said this unprecedented solution will be limited to the first 100 registrants and has been geared to provide simplicity, quality and efficiency to participating producers with an all-inclusive formula and targeted networking with buyers attending the exhibition.
It is said that Italy, Spain, France, Germany and Argentina, among other countries, will be well represented, alongside Chile, the country of honour at the 2020 exhibition.
Chile will make its mark on the event through attendance by numerous estates and brands as well as a raft of top quality masterclasses aimed at Chinese buyers, confirming Vinexpo Shanghai’s international mission within the Chinese market.
Masterclasses and conferences will be rolled out during the exhibition and will also be relayed via Vinexpo’s digital ecosystem in China and around the world.
The system will allow remote presentations by prominent international experts to be hosted – they will be transcribed during and at the exhibition.
“Once again and more than ever, we are adapting to this very uncertain climate. In these challenging times, Vinexpo continues to ramp up its business opportunities and bespoke solutions to support recovery of business worldwide. Vinexpo Shanghai 2020, with this new digital solution, will mark the beginning of the recovery”, stresses Vinexpo CEO Rodolphe Lameyse.
(the writer can be contacted at: firstname.lastname@example.org)
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