China and Asia are driving Australian wine exports, contributing to an 11% rise in value to AUD 2.71 billion (USD 1.92 billion) and 5% in volume to 842 million liters in the twelve months to 30 September this year.
According to Wine Australia's bi-annual export report released today, growth was most profound in China and Asia. Export to China increased 24% to AUD 1.06 billion, to Singapore increased by 30% to AUD 90 million, to Japan increased by 16% to AUD 54 million.
Export to Australia’s neighbouring country New Zealand also increased by 24% to reach AUD 94 million.
This is in stark contrast with export to the USA which has seen an 8% drop to AUD 423 million in the period.
China is Australian wine’s biggest export market by value, followed by USA and UK. By volume, however, UK is the biggest market followed by China and USA.
Andreas Clark, chief executive of Wine Australia, said: "Today's export figures show that there has been strong and sustainable growth over the past 12 months, delivering the third year of double-digit growth on a year ended September basis,"
"Australia exports more than 60 percent of the wine we produce, so it's important that we continue to build our export markets."
Clark added: “Growing the China and the USA markets is the key focus of the Australian Government’s Export and Regional Wine Support Package (AUD 50 million package),”
“We are seeing strong growth in China and we have redoubled our efforts in the USA to capture more of the premium end of the market as American consumers trade up to higher priced wines.”
(the writer can be contacted at: SLawMathews@thewinechronicle.com)