NEWS
BORDEAUX BLEND AND PINOT NOIR MOST SEARCHED VARIETIES IN ASIA
By Susan Lewis
22-10-2019
Bordeaux blend and Pinot Noir are the most searched grape varieties in Asia, according to a report from popular wine search website wine-searcher.com.
The website recently ran a query on their database for interests in different grape varieties in their top 25 markets.
The results showed that Bordeaux blend dominates in China and Hong Kong markets. In China, Bordeaux blend accounted for 25.5% of searches for grape varieties, Pinot Noir came second at 17.2%, Chardonnay came third at 5.8% while Cabernet Sauvignon sits in fourth with 4.6% of searches.
Hong Kong is similar with Bordeaux blend sits on top at 34.8%, Pinot Noir second at 17.8% and Chardonnay third at 8.1%, but Cabernet Sauvignon is pushed into fifth place by Champagne blend.
Other major Asian markets, however, seem to have developed a taste for Pinot Noir over Bordeaux.
In South Korea, Pinot Noir received the most searches at 19.9%, Bordeaux blend came second at 16.1%, Chardonnay third at 11.7%, Cabernet Sauvignon fourth at 6.7% and Champagne blend fifth at 4.1%.
In Taiwan, the order is the same, but Pinot Noir accounts for an even higher proportion at 27.5% of all searches.
Japan has the same order, but Pinot Noir makes up a slightly smaller share of the total searches than Taiwan, with 23.9%.
Globally, Bordeaux blend is the most searched, topping search volume in 18 out of the 25 countries studied including United Kingdom and Germany.
Bordeaux blend is normally referred to the blend of grape varieties used by red wine producers in French wine region of Bordeaux, the blend include Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and possibly Malbec and Carmenere.
(the writer can be contacted at: SusanLewis@thewinechronicle.com)
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