NEWS
JAPANESE GOVERNMENT ACTIVELY PROMOTING SAKE IN INDIA
By Susan Lewis
6-9-2019
Japanese Ambassador to India, Kenji Hiramatsu, recently hosted an event called “An Evening with Japanese Sake” in the embassy to promote Japanese Sake and cuisines to the Indian food and beverage trade.
This is the third edition of “An Evening with Japanese Sake” following previous ones held in 2017 and 2018.
Ambassador Hiramatsu spoke on the cultural significance of Sake in Japan, and the Japanese government’s intention of promoting it in India.
“When we started this event three years ago, it was difficult to find sake in India. But now we are able to enjoy this traditional drink in many restaurants and hotels.”
“Sake is of course the perfect match for Japanese cuisine. But today, we are proposing a new interesting pairing between Japanese Sake and Indian cuisineas well.”
“I hope you will appreciatethe taste of Sake while savoringtraditional Indian cuisine and that you will discover that Sake can be enjoyed hereeven on a daily basis,” said Hiramatsu.
“Miss Sake 2019” Sae Haruta and representatives from nine Sake breweries flew from differeent parts of Japan to present their products to attending Indian hotel buyers and importers.
“Sake has played a central role in Japanese life and culture for more than 2,000 years. It is a symbol of Japan,” said Haruta.
Supported by the Indian Heritage Hotels Association, the event allowed guests to exchange with the Japanese producers and to learn about the different Sake styles.
Guests were able to taste dry, sweet and sparkling styles of Sakes as well as plum wine and Japanese distilled spirit Shochu.
(the writer can be contacted at: SusanLewis@thewinechronicle.com)
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