A JAPANESE CONUNDRUM: SOUPY SAKE COCKTAIL OR ALCOHOLIC SOUP?
By Susan Lewis
Source: Mitsubishi Shokuhin
A soupy Sake cocktail or an alcoholic soup, whichever way you want to call it, a product of this odd mix has been rolled out in Japan in this winter season with an aim to keep consumers warm.
Called "Nihonshu no Dashi-wari Cup", this new product is a mix of Sake with a traditional Japanese soup stock called dashi, filled in a microwavable disposable cup.
Dashi is the most commonly used soup stock in Japan and is often used as udon and soba noodle broths, its ingredients normally include kombu (kelp), bonito flakes, mackerel and soy sauce.
The ratio of the mix is one part Sake to three parts dashi. The product has 4% alcohol and is meant to be drunk hot. Recommended heating times are 30 seconds for 1,500 watt microwaves, 60 seconds for 600 watts, and 70 seconds for 500 watts. It is said that the warming will not reduce the alcohol content.
The company which made the product said it has a smooth yet complex flavour profile with balanced sweet, saltiness and tart notes. There is no mentioning of the fishy flavour in the dashi and how well it integrates with the Sake.
The product was launched earlier this month and is available in convenience stores throughout Japan with a retail price of ¥198 (USD1.9).
How well is it selling? We haven’t seen any data yet.
(the writer can be contacted at: firstname.lastname@example.org)
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