The Wine Chronicle 《品醇集》

THIS WEBSITE USES COOKIES TO ANALYSE TRAFFIC, YOU AGREE TO THIS BY CONTINUING.


TRENDING 最新消息 FOCUS 中文焦點 MISSION 公司宗旨 ABOUT US 關於我們 CONTACT 聯絡方法

NEWS

PERNOD RICARD FINED RMB160,000 FOR VIOLATING CHINESE ADVERTISING LAWS

By Tony Zhu

11-11-2021



Source: Pernod Ricard

Pernod Ricard China has been fined RMB 160,000 (USD25,000) by Shanghai authorities for violated Chinese advertising laws.

The punishment is related to a promotional video featuring a Cognac drinking scene on its Pernod Ricard China’s official WeChat page.

The video was included in a WeChat promotion post on the launch of the brand’s Dame-Jeanne collection in China earlier this year.

Pernod Ricard China was accused by Shanghai authorities for breaching advertising laws, as the clip included a scene showing alcohol consumption, which is now allowed in China’s advertising laws.

Apart from the fine, the company was also instructed to remove the video from its WeChat page.

Chinese advertising laws do not allow advertisers to promote drinking, showcase the act of drinking or show activities such as operating cars, boats or aircrafts while drinking. They also are banned from implying that alcohol relieves stress or anxiety.

Violation of the laws can lead to penalties for up to RMB1 million (USD156,250).

This is not the first time Pernod Ricard China violated Chinese advertising laws, the company was fined RMB 300,000 (USD47,000) by Shanghai authorities for a separate alcohol-related advertising violation last year.

(the writer can be contacted at: info@thewinechronicle.com)

ALL RIGHTS RESERVED

**IF YOU THINK THE WINE CHRONICLE IS WORTH SUPPORTING, PLEASE MAKE A DONATION TO HELP US IMPROVE AND CONTINUE OUR WORK**

One-off Donation
Or You Can Donate Monthly

TRENDING│ FOCUS│ MISSION│ ABOUT US│ CONTACT