NEWS
PERNOD RICARD UNVEILED USD 150M WHISKY DISTILLERY IN CHINA
By Tony Zhu
16-11-2021
Source: Pernod Ricard
Drinks giant Pernod Ricard has unveiled its new RMB1 billion (USD150m) malt whisky distillery called The Chuan in Emeishan China’s Sichuan Province.
The announcement makes Pernod Ricard the first international spirits and wines group to establish a fully operational malt whisky distillery in China.
With the visitor centre set to open in 2023, the distillery aims to draw 2 million tourists in its first decade, reinforcing Sichuan’s cultural influence and promoting the local economy.
The Chuan Malt Whisky Distillery aims to bring new products and experiences to its consumers and contribute to the sustainable growth of the economy and society.
Philippe Guettat, chairman and CEO of Pernod Ricard Asia, said: “Our master distiller, Yang Tao has been working with our heritage master distillers in Scotland to bring the most authentic whisky making know-how into China, while leveraging the pristine water source of Emei, renowned for its utmost quality.”
Pernod Ricard said in a press realease that it aims to establish The Chuan Malt Whisky Distillery as a "cultural icon for Sichuan and China that brings unparalleled sophistication and conviviality."
Guettat added: “From its refined products to design, The Chuan Malt Whisky Distillery will set new standards for single malt whisky and immersive experiences for both Sichuan and China.”
Earlier this month, another global drinks giant Diageo also revealed plans to build a malt whisky distillery in China. The USD75 million project will be built in Eryuan County of Yunnan Province.
(the writer can be contacted at: info@thewinechronicle.com)
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