NEWS
BAREFOOT TEAMS UP WITH SUMMERGATE TO SET FOOT IN CHINA
By Tony Zhu
30-11-2021
Source: Barefoot
Barefoot Wines, the mass market brand owned by US winery E & J Gallo, will team up with Summergate to distribute in China.
It is understood that Barefoot will release four varietals to the Chinese market with Summergate, including Moscato, Chardonnay, Merlot and Cabernet Sauvignon.
Starting from next month, the company will launch a range of events to promote the brand in the Chinese market.
“As wine culture becomes more popular in China, we believe more consumers will enter the wine market in the next few years, while drinking occasions will be more diversified,” said Bill McMorran, vice president and general manager of E. & J. Gallo Winery Asia Pacific, of the partnership.
“Barefoot has been devoted to promoting a casual and approachable wine culture. With the solid experience and support of Summergate’s professional sales and marketing team, we believe the launch of Barefoot will inject a new energy to the China wine market, cultivating a different wine culture and experience for Chinese consumers,” McMorran added.
Berny Yang, general manager of Summergate China, commented: “We are very honoured to partner with the highly-reputed and hot-selling wine brand Barefoot of E. & J. Gallo Winery, bringing in an easy-to-drink, colourful, fun and inclusive wine to China. The alliance of Barefoot strengthens Summergate’s portfolio significantly. We are thankful to Gallo for trusting in our capability in China.”
(the writer can be contacted at: info@thewinechronicle.com)
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