NEWS
AUSSIE GOV'T FUNDED STUDY TO UNCORK JAPAN AND S.KOREA WINE MARKETS
By Susan Lewis
18-7-2022
Source: E-Mart, South Korea
Australian Grape and Wine (AGW), Australia’s vine growing industry group, will host a webinar tomorrow to discuss key findings from a government funded research on how to gain access to the Japanese and South Korean markets.
Dubbed “Uncorking new opportunities for Australian Wine in Japan & South Korea”, the report is written by Starburst Insights after conducting research on the market specifics and consumer behaviours of Japan and South Korea.
Commissioned by AGW using funding from Agricultural Trade and Market Access Cooperation’s (ATMAC) grants program, the report aims at helping Australian wine producers to improve access to the Japanese and South Korean markets.
The report also provides Australian wine producers with insights into their perceived strengths and weaknesses, and into the potential opportunities for Australian wines in these two markets in the future.
Tomorrow’s webinar will start at 1:30pm ACST, and is open to any interested parties for free. The event will be the first of a series of industry information sessions to be organised by AGW.
Administered by the Department of Agriculture, ATMAC provides grants between AUD 20,000 to 400,000 for large Australian industries and agricultural producers to undertake projects to open up, improve or maintain access to overseas markets for Australian agricultural products.
ATMAC funding has also been granted to Australian Wine Ambassadors in both Japan and South Korea, with the Starburst Insights report designed to provide them with relevant market information.
AGW Chief Executive, Tony Battaglene, highlighted the value of these sessions to producers looking to export to Japan and South Korea.
“All producers who are exporting or considering exporting to these key emerging markets should attend these information sessions.”
“Understanding consumers in new and emerging markets will be vital to our sector’s ability to grow demand, as we seek to re-address the Asia opportunity in this Covid-recovery phase and as we continue to deal with the impacts of the effective closure of the China market to Australian wine,” Battaglene said.
“By focusing on the point of view of the local consumer in Japan or South Korea, we are encouraging a better connection between Australia’s uniquely diverse supply-focused offering with a demand-focus – that is, what consumers want and how they like to purchase it,” Battaglene added.
(the writer can be contacted at: info@thewinechronicle.com)
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