SOUTH AUSTRALIA TO PROMOTE ITS WINES & FOOD IN JAPANESE E-COMMERCE SITE RAKUTEN
By Susan Lewis
The state government of South Australia has partnered with Japanese e-commerce giant Rakuten in a promotion effort with a “Tasting South Australia” special page featuring hundreds of South Australian food and beverage products.
To be launched on 3 June, the special page will the number of South Australian products featured on Rakuten to around 2500 and provide additional support and exposure to more than 70 companies already in the market, including over 50 wineries such as D’Arenberg, Henschke and Penfolds.
Brokered by South Australia’s Department for Trade and Investment, the special page wine feature a wide range of products from wines to pet food and is scheduled to be launched on 3 June.
Rakuten is Japan’s second biggest online retailer after Amazon, with 111 million users and 27 percent share of Japan’s e-commerce market.
South Australia’s Minister for Trade and Investment Nick Champion said: “Along with a first-mover advantage on Japan’s premium e-commerce platform, we are seeking to establish our own unique footprint in the Japanese market,” Champion said.
“South Australia will be the first Australian jurisdiction with a standalone designated page that showcases the very best of our state’s premium wine, beer, gin, honey, almonds, seafood, sweets, spreads and pet food, along with fashion and beauty products.”
“With that increase comes an anticipation that this initiative will yield an increase in the value of our export sales into the Japanese market,” added Champion.
Prohibition Liquor CEO Wes Heddles said Rakuten is a good option for them to enter the Japanese market.
“We saw Rakuten as the most premium opportunity to launch into Japan as a sophisticated alcohol market and then use the sales data as market research to present our range to more traditional retailers; bars, bottle shops and restaurants, knowing what products are most popular,” Heddles told local Australian media.
Japan is South Australia's fifth largest export market accounting for about AUD700 million (USD503.6m) in annual trade value.
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