NEWS
JAPAN’S SUNTORY PLANS TO CONQUER THE INDIAN MARKET WITH INDIAN-MADE WHISKIES
By Siulan Law Mathews DipWSET
20-8-2024
Source: Suntory Holdings
Japan’s Suntory Holdings opened an India office in the northern city of Gurgaon last month, the drinks giant has bigger plans than just selling more Japanese whiskies to the world’s most populous country.
Following the success with the launch of the Oaksmith brand of Indian whisky in 2019, Suntory is planning to expand its portfolio of Indian-made foreign liquor as its strategy to conquer the Indian market.
“This premium yet affordable brand has quickly become a market leader, exemplifying the company’s commitment to the India market, offering premium yet affordable products elevating the Indian whisky segment,” a Suntory Holdings spokesman said.
“Our priority is to build on the current momentum of our premium portfolio across different consumer occasions by leveraging our east-meets-west competitive advantage,” he added.
According to the UN Comtrade Database, Indian consumers drink almost half of all the world’s whisky, and according to the latest edition of Millionaires’ Club of Drinks International, six of the top 10 biggest-selling whisky brands are Indian.
India replaced France as the world's biggest buyer of Scotch whisky by volume last year, according to the Scotch Whisky Association.
“The Indian whisky market is one of the most dynamic and rapidly growing markets in the world,” said the Suntory spokesman.
“There is a significant demand for both local and international whisky brands. Indian consumers are becoming more adventurous in their tastes and are increasingly open to trying new and premium offerings. This presents a fantastic opportunity for growth and innovation in the market,” he added.
(the writer can be contacted at: info@thewinechronicle.com)
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