NEWS
DFS OPENS 1st WINES & SPIRITS MULTI-BOUTIQUE IN MACAU FEATURING 140 BRANDS
By Tony Zhu
6-2-2024
Source: DFS Group
Global travel retail group DFS has officially unveiled its first wines & spirits multi-boutique concept in Macau featuring more than 140 brands including The Macallan, The Dalmore, Hennessy and Penfolds.
Spanning 300sq m in Shoppes at Four Seasons, the T Galleria by DFS Macau consists of four areas, namely the House of Whiskey, Hennessy, Les Caves de Champagne and the new DFS Wines & Spirits store.
House of Whiskey is a DFS proprietary concept which showcases the grand debut of The Macallan, The Dalmore and Johnnie Walker shop-in-shops in Macau. The space houses a multi-sensory experience, including tailored tasting opportunities directly from the barrel.
Source: DFS Group
The Hennessy boutique covers 139 sq m, it carries a design derived from oak wood barrels. The boutique features world-first exclusive Hennessy Rotating Bar that creates a setting for customers to sample Hennessy Cognacs.
A private VIP Lounge features ultra-luxe Cognac selections and personalised tastings. A limited-edition Hennessy XO ice cream is also served.
Source: DFS Group
Beyond Cognacs, the space also showcases Moët Hennessy Travel Retail’s popular Champagne brands including Dom Pérignon, Moët & Chandon and more in the Les Caves de Champagne area.
The new DFS Wines & Spirits store features digitalised decorations, including larger-than-life LED screens.
An interactive digital tasting bar allows customers to taste, offering whiskey samples directly from selected casks. Masterclasses on wines and spirits will be hosted at a sdigital sampling table.
The Penfolds shop-in-shop is a further element, with a highlight of the Penfolds digital sommelier. This guides customers to discover their ideal Penfolds wine with recommendations tailored to their palate preferences, budget considerations and more.
(the writer can be contacted at: info@thewinechronicle.com)
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