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S. KOREAN MEDIA WATCHDOG SANCTIONED REALITY TV SHOW FOR GLAMORISING ALCOHOL CONSUMPTION

By Tony Zhu

28-11-2024



Source: MBC

South Korean popular reality TV show “I Live Alone” has received a disciplinary caution from South Korea’s broadcasting watchdog for repeatedly depicting cast members drinking alcohol in the show.

The decision was made by the Korea Communications Standards Commission (KCSC), in its decision the commission stated: “In a show intended for viewers aged 15 years and older, episodes repeatedly featured drinking scenes with captions such as 'the clean taste of straight soju’, ‘happiness in a full glass’ and 'the refreshing hit to the throat', has inappropriately glamorised alcohol consumption.”

It stressed that public broadcasters have a duty to raise awareness about the risks of alcohol consumption, but the program constantly “glorified drinking, exaggerating its effects as though alcohol were the ultimate solution for fatigue”.

Rated for viewers aged 15 and older, the reality TV show by broadcaster MBC follows the daily lives of celebrities who are living alone.

Notable examples of drinking scenes in the show include Park Na-rae hosting drinking sessions at her home bar as well as webtoon artist Kian84 drinking soju directly from the bottle.

As the government body responsible for regulating content on media and online platforms, the KCSC classifies its disciplinary decisions into administrative guidance and legal sanctions.

Legal sanctions range from the less serious "caution" and "warning" to more severe measures such as "correction/modification/suspension", to "disciplinary action against responsible parties" and fines.

These sanctions are considered serious, as they result in point deductions during broadcasters’ annual evaluations, which can impact their licence renewal.

(the writer can be contacted at: info@thewinechronicle.com)

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