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AUSSIE EXPORTERS AIMED HIGH IN THE JUST OPENED 7th CHINA INT’L IMPORT EXPO

By Tony Zhu

5-11-2024



Source: Xinhua News Agency

The 7th edition of China International Import Expo (CIIE) opened in Shanghai today having attracted 3,500 exhibitors from 129 countries and regions.

Boasting 360,000 square meters of exhibition area, the six-day event is the world's first national-level exposition dedicated to importers, intended to help exporters from around the world to find buyers in China.

In his keynote address to kick off the expo, Chinese Premier Li Qiang pledged to import more goods from trading partners.

“China will further open up its supersized market and take strong measures to share opportunities with other countries,” he said. “We have the ability to drive the growth of our economy. China is making contributions to the global economy in its own way.”

The organiser said more than 400 new products, new technologies and new services are set to be unveiled during the expo believed to be the world’s largest trade fair.

The food and agricultural section, however, is the event’s most popular in terms of floor coverage and the number of exhibitors.

Having just ended a trade war with China, Australia has sent the largest trade delegation to the expo with wine, lobster and wagyu beef producers among the 250 companies represented.

“This year we are seeing renewed interest in Australian wine, with one in four companies at CIIE representing the Australian wine industry,” John Madew, Australia’s Shanghai-based senior trade and investment commissioner, told local media.

Daniel Gschwind, the head of Queensland’s trade and investment committee, said his state sent its largest ever delegation to the CIIE, numbering more than 100 delegates representing 37 businesses.

“[CIIE] is an excellent opportunity to connect with Chinese consumers and introduce them to the [products from] Australia,” said Gschwind.

Australian delegates expect to sign a number of agreements this week with a total value of AUD300 million (USD198m), according to a news release from the Australian government, and the amount is likely to grow as the expo progresses.

French exhibitors, on the other hand, are not as optimistic as the Australians. Despite being one of the countries of honour in this year’s CIIE, the country is caught in a trade war with China over tariffs on Chinese electric vehicles.

Other countries of honour this year include Malaysia, Nicaragua, Uzbekistan, Saudi Arabia and Tanzania. While Norway, Slovakia, Benin, Burundi, Madagascar, Namibia and Lesotho participated for the first time this year.

(the writer can be contacted at: info@thewinechronicle.com)

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