NEWS
CATHAY PACIFIC LAUNCHED BETSY BEER BREWED FOR CONSUMPTION AT HIGH ALTITUDE
By Susan Lewis
17-6-2025
Source: Cathay Pacific
Cathay Pacific airline has released a beer specially brewed to be enjoyed at 35,000 feet using a combination of science and traditional brewing methods.
Named Betsy Beer, the beer is a 4.2 percent pale ale brewed in collaboration with Hong Kong Beer Co.
It will be first served to both first and business class passengers onboard flights between Hong Kong and destinations in the UK at airports including Heathrow, Gatwick and Manchester.
A spokesperson for the brewery noted that Betsy Beer’s carefully constructed recipe has been developed in order for passengers to enjoy an outstanding one-of-a-kind craft beer at altitude.
The spokesperson also explained that the inclusion of Dragon Eye fruit adds to the round, rich, textural properties, and the inclusion of a small quantity of New Territories-sourced honey in the brewing process gives the beer agreeable floral notes, while the use of the Fuggle hop lends it an earthy and full-bodied flavour.
Speaking about the launch, Cathay Pacific general manager marketing Julian Lyden said: “We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well.”
Lyden added: “Betsy Beer is a great example of this. A beautifully crafted product designed purely with the traveller, and beer lover, in mind.”
In addition to Cathay Pacific flights operating on routes to the UK, Betsy Beer will also be available at ground level at the airline’s lounges in Hong Kong and Heathrow as well as a select number of Swire-owned restaurants in Hong Kong, including Mr & Mrs Fox, Café Gray Deluxe, Plat du Jour, Public, Sugar (Bar.Deck.Lounge) and The Continental for a limited time.
The beer will also be available to buy online within Hong Kong in retail through Deli Delight
(the writer can be contacted at: info@thewinechronicle.com)
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