NEWS
HITEJINRO REPORTED 41% SALES SURGE IN Q1 2025 DRIVEN BY EXPORT MARKET
By Siulan Law Mathews DipWSET
6-6-2025
Source: HiteJinro
South Korea's leading soju maker, HiteJinro, has announced an impressive 41 percent sales surge in the first quarter of 2025.
This achievement comes as the company continues to capitalise on the global popularity of Korean culture and its diverse range of products.
The ongoing Korean cultural wave, often referred to as "Hallyu", has played a major role in Jinro’s sales surge as consumers around the world are becoming more interested in experiencing Korean food and beverages.
HiteJinro has adopted a proactive strategy in promoting its products in the international market. In the past few years, the company has secured listings in major retailers in various countries.
Take for example the UK, HiteJinro has managed to get its products on the shelves of major supermarket chains including Sainsbury's, Costco and Morrison's.
In the Americas, HiteJinro has achieved a remarkable increase in sales as well. The region has shown a growing preference for soju, with consumers being drawn to both the traditional plain soju, such as Chamisul, and the flavoured soju varieties. The flavoured soju, in particular, has been successful in appealing to a younger demographic with its unique taste profiles.
In the Chinese speaking regions, sales have also been on the rise. The company's marketing efforts to connect with local consumers through targeted advertising and cultural events have paid off.
HiteJinro has been continuously diversifying its product range to meet the changing demands of consumers.
Alongside the classic soju offerings, the company has introduced a variety of flavoured soju options, including fruit - flavoured varieties like peach, grape and citrus.
These new flavours have attracted consumers who are looking for a more refreshing and unique drinking experience.
(the writer can be contacted at: info@thewinechronicle.com)
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