NEWS
PREPARATION FOR PROWINE HONG KONG 2025 IN FULL SWING
By Susan Lewis
2-5-2025
Source: ProWine Hong Kong
Preparation for ProWine Hong Kong 2025 is in full swing, the show is scheduled to be held in the Hong Kong Exhibition and Convention Centre on 14 to 16 May.
This year’s show will bring together a diverse range of exhibitors. There will be the largest - ever German wine pavilion, spanning 162 square meters and featuring 14 co-exhibitors.
Additionally, regional pavilions from various parts of the world will be present. These include the Junta de Castilla y León and Toro Designation of Origin from Spain, New South Wales of Australia, Business France, CAP/Wines of Portugal and the Italian Trade Agency.
This year's ProWine Hong Kong will also host a series of special events. It will be the venue for the inaugural ProWine x The Drinks Business Asia Green Awards, which aim to recognise and celebrate the best sustainability practices in the global wine and spirits industry.
Traditional wine and spirits will be on display, alongside innovative offerings such as cider and perry.
Masters of Wine from China and Singapore will conduct masterclasses at the fair. Attendees can look forward to learning about the latest trends in the industry, tasting new products, and engaging in in-depth discussions about the future of the wine and spirits market.
In partnership with Geisenheim University, ProWine has launched the ProWine Business Survey in key Asian markets, starting with China.
The survey delves into crucial trade topics, such as the best - selling categories in the next three years from a production and trade perspective, the most effective ways to engage with Chinese wine consumers, and the most promising export markets for Chinese wines.
More valuable insights from this survey are expected to be shared during ProWine Hong Kong 2025, with the aim of facilitating discussions on how to thrive in today's wine and spirits market and identifying the driving forces for future growth.
This event is expected to be a significant catalyst for the recovery of the Hong Kong wine and spirits market.
In a landmark move last October, Hong Kong slashed its spirits tax. Since then, trading volumes have soared, with a remarkable 60 percent increase in the first few months of 2025.
This tax reduction has not only lifted market confidence but also favoured the export of international spirits to Hong Kong, including Chinese baijiu.
(the writer can be contacted at: info@thewinechronicle.com)
ALL RIGHTS RESERVED
**IF YOU THINK THE WINE CHRONICLE IS WORTH SUPPORTING, PLEASE MAKE A DONATION TO HELP US IMPROVE AND CONTINUE OUR WORK**
TRENDING│ FOCUS│ MISSION│ ABOUT US│ CONTACT
| 