NEWS
DRINKS GIANT DIAGEO COULD SELL ITS ASSETS IN CHINA
By Staff Reporter
15-1-2026
Source: Unsplah
Global drinks giant Diageo has reportedly hired Goldman Sachs and UBS to review its assets in China.
Diageo’s asset in China including its majority stake in publicly listed Sichuan Swellfun Co.
According to Bloomberg new agency, the owner of Johnnie Walker whisky has already tested the appetite of local peers and private-equity firms.
The drinks giant lists its “principal activities” in Greater China as “distilling [and] warehousing”, marketing Chinese whisky and white spirits.
Diageo, which also sells some of its international brands in China, owns one distillery in the country and holds just over 63 percent of Sichuan Swellfun Co.
In its annual report for the fiscal year, Diageo pointed to “challenging economic conditions” and said it had shifted its portfolio in China towards white spirits and lower-aged malts.
The company said the move helped volumes but “resulted in negative price/mix”.
Meanwhile, Diageo’s business in Chinese white spirits lapped a year of “strong double-digit growth” and felt the impact of “reduced consumption occasions” in the baijiu market.
The group also cut its marketing investment in China during the year.
(the writer can be contacted at: info@thewinechronicle.com)
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