CHINA’S YANTAI CITY ADMITTED AS A GLOBAL WINE TOURISM ORGANISATION MEMBER
By Tony Zhu
Source: Xinhua News Agency
Yantai City in China’s northeastern Shangdong Province has recently been admitted by the Global Wine Tourism Organisation (GWTO) as a member city, joining other major member cities like Bordeaux of France, Rioja of Spain, Mendoza of Argentina and Napa of USA.
Yantai is the only Chinese city having been admitted to GWTO, which is a non-profit organisation based in Madrid of Spain with an aim to promote wine tourism around the world.
The city is the birthplace of China’s first winery, Changyu Pioneers, which was founded by diplomat Zhang Baishi in 1892.
While Changyu Pioneers is still making wines in Yantai after 30 years, the city is also home to Great Wall, another leading Chinese wine brand.
The city and its surrounding areas is said to have accounted for about half of China’s national wine production.
Yantai’s municipal government has actively pursued to raise the city’s international profile as a wine and vine city.
The city was given an observer status by the International Organisation of Vine and Wine in 1987 and was awarded the title of International Vine and Wine City.
Yantai has been the host city of the Asia edition of World Bulk Wine Exhibition since 2019. It is believed that 80 percent of China’s bulk wine imports are being cleared by the Yantai Port.
Yantai’s municipal government welcomes GWTO’s decision to admit it as a member city. They believed the status will further enhance Yantai’s international reputation as a wine producing area and will help the city further integrate into the international wine family.
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