JAPAN'S SUNTORY: PRICE FOR BEAUJOLAIS NOUVEAU 2022 TO RISE AT LEAST 40%
By Siulan Law Mathews DipWSET
Source: Inter Beaujolais
Lovers of Beaujolais Nouveau wine in Japan will have to pay at least 40 percent more than last year in order to get hold of a bottle during this year’s release in November.
One of Beaujolais Nouveau's importers in Japan, Suntory Holdings, said the retail price for this year’s new wine will likely be 40 percent to 120 percent higher than last year.
Suntory said retail price of Beaujolais Nouveau from producer Georges Duboeuf will cost 3,850 yen (USD28) this Autumn including tax, more than 1,000 yen or 41 percent higher than last year’s price of 2,728 yen.
Prices for Beaujolais Nouveau wines from other producers are expected to see similar or higher increases in retail price.
Suntory said that much of the price inflation is due to the increase in transportation costs, as cargo planes cannot fly through Russian airspace and have to take longer alternative routes.
The soaring fuel price compounded with Japanese Yen’s slide to a 24-year low against the dollar make this longer journey even more costly.
The Beaujolais appellation in France’s Burgundy region releases its Nouveau wine every year on the third Thursday of November.
This fresh easy drinking wine is very popular among Japanese consumers. The wine is the first to be released by any northern hemisphere producing area and is seen as bellwether of global red wine market for that vintage.
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