WESTERN AUSTRALIA’S GREAT SOUTHERN REGION SHOWCASES FOOD & WINES IN SINGAPORE
By Susan Lewis
Source: Frankland River Winemakers & Grapegrowers Association/Facebook
More than 50 winemakers, food producers, business and government officials from the Great Southern region of Western Australia are in Singapore for a three-day trade mission to promote their wines, food and tourism industry to consumers in the city state.
Led by Western Australia’s Agriculture and Food Minister Alannah MacTiernan, the trade mission also opened the inaugural “Discover Great Southern – Western Australia’s Hidden Gem” event in Singapore.
This new event aims at building the profile and strengthening the image of the Great Southern region which is one of the nine regions of Western Australia comprising local government areas like Albany, Cranbook, Denmark, Kent and Kojonup.
Supported by Wines of Western Australia and Great Southern Wine Producers Association, the trade mission to Singapore also aimed at generating premium brand awareness and affinity for premium products of the Great Southern region.
The Great Southern wine region sits at the southern coastline of Western Australia, it has an area of 20,000 sq km and is arguably Australia's largest wine region.
There are five nominated subregions for wine, the Porongurups, Mount Barker, Albany, Denmark and Frankland River.
Great Southern has Western Australia's coolest viticulture areas, with a similar climate to the more well known Margaret River to the west although with slightly less rainfall.
The Great Southern wine region is known for deeply coloured Cabernet Sauvignon, elegant peppery Shiraz and minerally Riesling. Soils here are gravelly or sandy loam and free draining.
Western Australia’s Agriculture and Food Minister Alannah MacTiernan said: “The Great Southern region has extraordinary and unparalleled agribusiness opportunities and tourism experiences on offer, and we want to share Western Australia's hidden jewel with the world.”
"The coordinated efforts from this trade mission will help connect our premium businesses with eager buyers and consumers in international markets and increase the profile and prominence of the region's natural assets," added MacTiernan.
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