KWEICHOW MOUTAI & WULIANGYE NAMED MOST VALUABLE OF ALL BRANDS IN CHINA
By Tony Zhu
Chinese baijiu brands Kweichow Moutai and its major competitor Wuliangye were named top two most valuable of all brands in China by Hurun Brands List 2022.
This is the fifth straight year for the Shanghai-listed Kweichow Moutai to have won the crown. The company has a market capitulation of RMB2.29 trillion (USD333 billion), and has also been repeatedly named the world’s most valuable spirits brand by London-based Brand Finance.
The Hurun Institute said Kweichow Moutai’s brand value, which is measured through public economic data and surveys among consumers, rose two percent in 2022 to RMB1.035 trillion, equivalent to the total values of the next six brands on the Hurun Brands List.
Baijiu brand Wuliangye in second place was valued at RMB250 billion by Hurun. The Shenzhen-list company has a market capitulation of RMB765 billion and has also been named by Brand Finance as the world’s second most valuable spirits brand.
Completing the top three is cigarette brand ChungHwa at No.3.
Source: Hurun Institute
Another baijiu brand Guojiao 1573 was named 9th most valuable on the list. The brand recorded a RMB28.5b increase in value to RMB105 billion in 2022, which is the biggest jump on the whole list of 300.
In joint 4th are social media platforms WeChat and Douyin, which is TikTok’s mother company.
WeChat’s mother company Tencent sits in 5th place, and Tencent’s shopping platform JD.com shares joint 7th with the Industrial and Commerce Bank of China.
Completing the top 10 is Ping An Insurance in 10th place.
The rankings showcase the continued strength of consumer brands in China, especially liquor producers, despite various headwinds that ranged from an economic slowdown to strict COVID restrictions and financial market volatility last year.
“Chinese consumers’ trust in private brands has obviously strengthened in the recent few years. [About] 62 percent of the companies in the ranking were brands by the private sector, compared with 61 percent a year ago and 39 percent a decade ago,” Rupert Hoogewerf, Hurun’s chairman, said in a statement.
(the writer can be contacted at: firstname.lastname@example.org)
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