TAIWAN BEER HIKES RETAIL PRICE FOR FIRST TIME IN 20 YEARS
By Tony Zhu
Source: Taiwan Beer
Taiwan’s state-owned beer brand Taiwan Beer raised retail price for the first time in 20 years due to rising raw material and production costs.
The price hike, which became effective early this month, raised recommended retail price by NTD5 (USD0.16) per bottle or per can. The increase applied to Taiwan Beer’s Gold Label, Classic and 18 Days Draft.
Controlled by Taiwan Tobacco and Liquor Corp (TTL), Taiwan Beer has not raised retail prices for its products for 20 years.
In June, the company raised the wholesale price of Taiwan Beer products by 1 to 2 percent for large wholesalers and by 3 to 7 percent for small wholesalers.
That hike raised the price of a keg of beer by an average of NTD10 per litre and the price of a case of bottled beers (12 x 600ml bottles) by NTD36 to NTD60.
TTL said thy have to raise retail price due to rising raw material and production costs.
The company added that as a state-run corporation, it has to remain profitable to be able to pay the required NTD6 billion into the national coffers each year.
(the writer can be contacted at: email@example.com)
ALL RIGHTS RESERVED
**IF YOU THINK THE WINE CHRONICLE IS WORTH SUPPORTING, PLEASE MAKE A DONATION TO HELP US IMPROVE AND CONTINUE OUR WORK**
TRENDING│ FOCUS│ MISSION│ ABOUT US│ CONTACT