NEWS
SUNTORY TO RENOVATE YAMAZAKI & HAKUSHU DISTILLERIES TO MARK 100th ANNIVERSARY
By Tony Zhu
9-2-2023
Source: Suntory Holdings
Japanese drinks giant Suntory Holdings announced that it will invest JPY10 billion (USD77 million) to improve its Yamazaki and Hakushu distilleries to mark the 100th anniversary of Yamazaki Distillery’s inception.
Scheduled to be completed by autumn this year, the improvement works will include introducing floor malting to both distilleries.
A yeast cultivation facility will be added to Hakushu Distillery.
An electric heating pot still will be added to the pilot distillery where new products are made and tested.
To enhance visitor experience, both distilleries will update their visitor centres to include more immersive experience and tasting opportunities, the new visitor centres are expected to be opened in Autumn this year.
The Yamazaki Distillery was first constructed in Kyoto in 1923, six years later, the company launched the first ever commercially available Japanese whisky.
To date, whisky consumption in Japan is to a large extent driven by the popularity of highball cocktail, which blends whisky with carbonated water and served with ice.
To commemorate Yamazaki’s 100th anniversary, Suntory will release a range of canned premium highball products this year.
A 350ml can of Hakushu highball will be sold for JPY600 in June, which tripled the price of its standard highball offerings.
A premium canned Yamazaki highball will be introduced in the same price range in Autumn this year.
(the writer can be contacted at: info@thewinechronicle.com)
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