INDIAN CAPITAL CITY NEW DELHI'S FESTIVE LIQUOR SALE HIT NEW HIGH
By Siulan Law Mathews DipWSET
Credit: Laurentiu Morariu/Unsplash
Consumers in Indian capital New Delhi are buying an average of 1.38 million bottles of liquor a day in December 2022, this figure means that 2022 saw the best end of year sales of liquor in four years in the city.
Quoting an excise department official, local media reported that about 11m bottles of liquor worth INR2.18 billion (USD26.3 million) were sold during the week between Christmas and New Year’s day.
The highest daily liquor sale was recorded on New Year’s eve when 2.03m bottles worth USD5.46m were sold.
Among the different categories of liquors, whiskies were the most bought by New Delhi consumers.
December as a whole saw an average sale of 1.38m bottles of liquor per day in the Indian capital. The least amount of bottles sold was recorded on 27 December with less than 1m bottles worth USD2.33m.
December alone contributed INR5.6b (USD65.55m) in taxes including excise duty and value added tax to government coffers.
This figure means that 2022 saw the best end of year of liquor sale in four years.
In December 2021, the average daily sale of liquor bottles was 1.25m, in 2020 it was 1.29m, while 2019 saw the daily average sale of 1.25m bottles for the month.
Currently, liquor is being sold in the city through some 550 liquor shops run by four Delhi government undertakings. It is also available at bars in more than 900 hotels, pubs and restaurants across the city.
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