WINE TOURISM TAKES OFF IN CHINA’S XINJIANG REGION
By Tony Zhu
Wine cellars in China’s Xinjiang region are becoming popular tourist destinations as local authorities recently added them to recommended travel routes, China Tourism News reported.
Xinjiang has four major wine production areas, they are situated in north of Tianshan Mountains, Ili Valley, Yanqi Basin and the Turpan-Hami Basin.
The local tourism authority is exploring a model which integrates wine, sightseeing and
healthcare for tourists who are interested in the Xinjiang region in far-flung northwestern China.
The local authority hoped that by including wine in the recommended tourism routes will help Xinjiang’s wine industry to grow.
Xinjiang’s four major wine production areas have designed wine-related tourist routes for tourists who are interested in wines.
Apart from visiting wineries and vineyards, these routes also include other local scenic sites like forest parks and agricultural parks.
Since the beginning of this year’s school summer break, a growing number of tourists have paid visits to local wineries while touring the Xinjiang region.
Take Linghaiba Winery in Toksun county for example, it has received more than 500 tourists since June, representing a two-fold increase compared to May.
"They come to taste wines and learn about wine culture, and some of them
bought a variety of wines, like dry red wine and brandy, from our winery," said Liao Hua, general manager of Linghaiba Winery.
With very little rainfall and wide day-and-night temperature difference, Xinjiang has optimal climate for grape plantations.
The region has its own native grape varieties and long and wine-making history because of it was an important hub in the ancient Silk Route which linked China to the West.
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