MICHELIN GUIDE TO START RATING HOTELS BY HANDING OUT MICHELIN KEYS
By Susan Lewis
Source: Michelin Guide
The world’s most recognised restaurant rating agency, the Michelin Guide, has announced that it will start rating hotels as well, the first batch of awarded hotels will be announced in the first half of 2024.
Rather than the stars awarded to top restaurants, the best hotels will get keys based on several criteria including architecture, individuality, service, comfort and price.
As with restaurants, these will be decided by teams of anonymous inspectors.
Their teams have been working together to create an initial selection of 5,300 hotels across 120 countries.
Michelin Guide said it want to create a “trusted reference” that helps travellers cut through the vast array of online hotel suggestions.
Launched in 1900, the Michelin Guide was created to enlighten travellers at a time when there was a lack of information.
“Today, by contrast, they find themselves confronted by a mass of information. Our users spend on average 10 hours in front of screens to prepare a trip and consult more than 10 platforms — it’s an obstacle course,” said Michelin Guide director Gwendal Poullennec.
Poullennec took over the guide in 2018, the same year it bought Tablet Hotels, a USA-based website offering boutique hotel stays around the world.
The Michelin Guide makes most of its money through referrals from its website, taking one Euro per reservation.
Hotels will pay a 10 to 15 percent commission to Michelin for reservations through its website. But Poullennec vowed that the editorial and sales team will operate independently.
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