NEWS
SUNTORY LAUNCHED KIMONO EDITION OF YAMAZAKI & HAKUSHU EXCLUSIVE FOR TRAVEL RETAIL
By Susan Lewis
23-4-2024
Source: House of Suntory
Japan’s House of Suntory has launched Yamazaki and Hakushu Kogei collection (2024 Japanese Kimono edition) exclusively for global travel retail.
The 2024 Kogei collection comprises two whiskies: the Yamazaki Peated Malt Spanish Oak and the Hakushu Peated Malt Spanish Oak.
This limited-edition collection are available at RRP of USD205 per 700ml bottle at selected airports worldwide.
Kimono is Japan’s traditional costume while Kogei means craftsmanship. The packaging of the 2024 Japanese Kimono edition was created in collaboration with Chiso, Kyoto’s leading kimono house, which have been crafting the finest Japanese kimonos since 1555.
Featuring designs based on Chiso kimonos, the Yamazaki packaging incorporates intricate prints inspired by the serene Yamazaki distillery, with the depiction of three merging rivers evoking a sense of calmness. While gold accents, reminiscent of drifting clouds, add elegance.
The Hakushu packaging mirrors the Japanese Southern Alps that surround the Hakushu distillery. This design features silver stamping, designed to call to mind forest clouds and delicate kimono threads.
Consumers can find this collection in duty free shops in Singapore Changi, Dubai International, London Heathrow, Los Angeles International, Paris CDG, Frankfurt, Amsterdam Schiphol, Istanbul, Shanghai, Beijing Capital International, Hainan, Hong Kong International, Taipei Taoyuan, Seoul Incheon, Delhi Indira Gandhi International, Mumbai Chhatrapati Shivaji Maharaj International, Hamad International, Sydney, Melbourne and Bangkok Suvarnabhumi.
(the writer can be contacted at: info@thewinechronicle.com)
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