NEWS
S. KOREAN CELEBRITY’S LIQUOR BRAND SUSPENDED FOR LIBELLING ISSUES
By Susan Lewis
15-7-2024
Source: Kyungtakju
South Korean ballad singer Sung Si-kyung's newly launched Korean rice wine, Kyungtakju, has been suspended from production for a month by the Ministry of Food and Drug Safety due to inadequate labelling.
According to the regulator, information such as the product name, manufacturer, individual manufacturing number and the volume of the product were missing.
This information is required on product labels even for sample products. Sung has to suspend sales of the product until new labels with the necessary information are ready.
"Before Kyungtakju's official launch, I shared sample bottles with friends to gather taste feedback. Unfortunately, a complaint was filed regarding missing information on the product labels," Sung said in a social media post.
"While intended for friends only, I acknowledged that I have overlooked labelling regulations. This mistake stems from my lack of awareness,” he added.
Sung emphasised that the product itself is safe, and production will resume after a month with proper labelling.
Sung's agency, SKJaewon, announced his liquor project in February.
Kyungtakju is a makgeolli which is a traditional Korean fermented rice wine, it is developed in collaboration with the new and small-scale brewery J1.
Renowned for his appreciation of refined spirits, Sung was involved in every stage of the product’s production.
Kyungtakju has 12 percent alcohol, compared to the standard 4 to 6 percent typically found in commercially made makgeolli.
A number of South Korean celebrities have created their own brands of alcoholic drinks in the past few years, but this is the first time that a celebrity’s liquor brand has been suspended.
(the writer can be contacted at: info@thewinechronicle.com)
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