NEWS
OZ NSW STATE GOV’T ROLLED OUT WINE EXPORT PROGRAM TARGETING ASIA MARKETS
By Susan Lewis
13-6-2024
Source: NSW Wine
In an attempt to boost wine sales, the New South Wales (NSW) state government of Australia has formulated a 12-month program to promote wines in major Asian markets and to bring international buyers to the state.
The program will be available to NSW wine producers who are looking to re-enter the newly reopened Chinese market.
It will also support exporters targeting key emerging markets including India, Japan and Vietnam.
The 2024/25 wine export program includes:
• A NSW Wine Promotional Roadshow in China reintroducing the NSW wine industry to importers and distributors across Shanghai and Shenzhen;
• Going Global Export Programs focused on beverages to China, UK, Korea, Japan and Vietnam;
• Export Capability Building workshops in the Central West, Hunter & New England and Riverina regions;
• Cellar Door to China in One Click;
• China and South East Asia Inbound Buyer Missions to NSW;
• Supporting export-ready NSW wineries through trade missions that culminate in ProWine Mumbai 2024 and Expo 2025 Osaka;
• An e-commerce campaign to support existing distributors of NSW wine in the Japanese market.
NSW Wine president, Mark Bourne said the NSW wine industry and its exporters have been facing challenges recently, that this new program should address.
“The tailored approach of this program will allow wineries to select initiatives that address their specific business needs, optimising resources and maximising the potential for success in international markets.”
NSW Minister for industry and trade, Anoulack Chanthivon, said the state is working on delivering a smarter trade policy that focuses on key markets that can deliver for the people of NSW.
“The state’s wine industry helps employ around 50,000 people and we believe they can do even more with help accessing expanding markets.
“We know that visibility of export programs and initiatives over a longer-term horizon is important for wineries to plan and target international markets,” said Chanthivon.
(the writer can be contacted at: info@thewinechronicle.com)
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