NEWS
WINE TRADE DELEGATIONS FROM JAPAN, S.KOREA & VIETNAM VISITED OZ WINE REGIONS
By Susan Lewis
18-6-2024
Source: Australianwine.com
Wine Australia has recently received delegations from Japan, South Korea and Vietnam on winery tours to gain first hand experience of Australian wine regions and the diversity of their wines.
Subsidised by the Australian government’s market access cooperation program, Wine Australia
took the guests through a series of personalised tours, tastings and dining occasions with local winemakers.
The combined regional visits included activities in Beechworth, King Valley, Yarra Valley, Hunter Valley, Tasmania, Barossa Valley, Adelaide Hills and McLaren Vale.
The delegation from Japan had the opportunity to taste 140 wines from nearly 50 wineries.
Executive sommelier and beverage director for Andaz Tokyo, Satoru Mori, said: “I was able to experience first-hand the diversity of styles and learn about the many different varieties, approaches, and expressions. In Tasmania, which I visited for the first time, I was able to experience the high quality of the grapes and wines, and the potential of sparkling wine.”
The delegations from South Korea and Vietnam had tasted 245 wines from 53 wineries.
Buyer at Lotte Bottle Bunker of South Korea, Minjoo Kim, said he has learned a great deal about Australian Wines.
“The trip provided an opportunity to visit wineries and meet numerous growers that would have been difficult to arrange individually. Particularly striking was the sense that winemakers in Australia put even more heart into their wines, compared to those in other countries,” said Kim.
“Throughout the journey, I constantly felt there is much more to learn and share about Australian wines. Moreover, I noticed the great attention paid by our country manager and Wine Australia to this program,” he added.
Wine Australia’s general manager for marketing, Paul Turale, said the impact of these visits is significant.
“Having guests of this calibre in the country, tasting this number of wines, will bring benefit to the Australian category in these markets and help build sustained demand for Australian wines,” he said.
“Wine Australia will continue to work with the sommeliers and hospitality professionals to drive advocacy for Australian wine across the wider Asian region,” he added.
(the writer can be contacted at: info@thewinechronicle.com)
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